Monumental Sports & Entertainment Partners with DriveLine for Enhanced Fan Experience at District E
Monumental Sports & Entertainment (MSE) has announced a groundbreaking partnership with DriveLine, a leading audience intelligence solution, to enhance the fan experience at their newest venue, District E powered by Ticketmaster. The innovative campaign, titled ‘Meet Me at District E’, aims to leverage DriveLine’s unique audience segmentation and targeting capabilities to drive fan attendance and engagement.
Erin Mitchell Martin, Vice President of Venues Marketing at Monumental Sports & Entertainment, expressed excitement about the partnership, stating that it will allow them to better understand their customers and provide offerings that cater to both existing fans and new guests. The campaign, which covers a wide range of sports and entertainment experiences, is designed to showcase the diverse offerings MSE brings to fans in the DMV area.
Peter Sayer, CEO of DriveLine, praised District E powered by Ticketmaster as a first-class venue and expressed confidence in MSE’s ability to deliver a premium experience to their fans and visitors. To further explore the partnership and its benefits, DriveLine will be hosting a webinar titled “Reach Audiences That Matter” on October 26th, featuring key speakers from both organizations.
DriveLine is known for its innovative approach to audience intelligence, helping brands and agencies reach mobile-first audiences and revolutionize their targeting strategies. By providing actionable insights on audience movement and behavior without compromising privacy, DriveLine enables businesses to reach relevant target audiences through mobile advertising.
Monumental Sports & Entertainment, as America’s leading sports and entertainment family, is committed to delivering extraordinary experiences that inspire and unite their community, fans, and people. The partnership with DriveLine is set to further enhance their ability to provide top-notch entertainment and engagement opportunities for their audience.
For more information on DriveLine and Monumental Sports & Entertainment, visit their respective websites or contact them directly for inquiries.
