South Korea Promotes Regional Tourism in Japan with K-Culture Appeal

South Korea’s K-culture is making waves in Japan as the Korea Tourism Organization targets regional cities to attract inbound tourists. In a recent promotional event in Nagoya, actor Na In-woo from the hit drama “Marry My Husband” captivated the audience with his charm and Nagoya dialect. The event drew in 2,000 lucky attendees, with 12,000 applicants vying for a spot.

Na shared his favorite sightseeing spots in South Korea, including hidden gems like the “Hwasun Red Cliff” in Hwasun county. The event also featured panels showcasing famous scenes from movies and TV dramas, sparking excitement among attendees who recognized the filming locations.

The growing interest in K-culture in Japan has led to a surge in Japanese tourists visiting South Korea, with 2.316 million visitors in 2023. The Korea Tourism Organization is capitalizing on this trend by promoting lesser-known regions to spread out tourist traffic. Fans of K-culture, ranging from young Netflix viewers to older fans of classics like “Winter Sonata,” are eager to explore South Korea’s cultural offerings.

With a focus on attracting Japanese tourists through their love for K-culture, the Korea Tourism Organization is optimistic about the future of tourism between the two countries. As interest in K-culture continues to grow, the possibilities for cultural exchange and exploration are endless.