The Rise of Hyperpop in Mainstream Pop Culture: A Sign of Revival or Desperation?

In a surprising turn of events, mainstream pop artists have been embracing the once-underground subgenre of Hyperpop, leading to a debate among fans and critics alike. Charli XCX, who helped popularize the genre, declared its end in a tweet back in 2021, but recent developments suggest otherwise.

The trend started earlier this year when Camila Cabello released a single that bore a striking resemblance to XCX’s music. Other artists like Katy Perry, Adam Lambert, Halsey, and Blackpink’s Lisa have also been incorporating Hyperpop elements into their work, sparking discussions about authenticity and appropriation.

For some, the sudden interest in Hyperpop from mainstream artists feels like a calculated move to appeal to a younger, more online audience. However, others argue that the genre’s influence is a natural progression in the ever-evolving landscape of music.

Hyperpop is characterized by its bold, colorful visuals and eclectic mix of musical styles, drawing inspiration from a wide range of influences. It has been championed by trans musicians like Sophie, Arca, and Laura Les, adding a layer of authenticity to the genre.

While some artists have successfully reinvented themselves through Hyperpop aesthetics, others have faced backlash for what is perceived as a shallow attempt at trend-chasing. The debate over the future of Hyperpop in mainstream pop culture continues to unfold, with fans and critics alike weighing in on the implications of this newfound interest.